Budweiser
Trabalhando na Score Group, atendendo Ambev, tive muitas oportunidades de desenvolver materiais de ponto de venda, ativações de marca, e ideias de promo, para marcas como Brahma, Corona, Spaten, e Budweiser.
Vou trazer aqui algumas coisas legais que fiz para Bud ;)
Working at Score Group, serving Ambev, I had many opportunities to develop point-of-sale materials, brand activations, and promotional ideas for brands such as Brahma, Corona, Spaten, and Budweiser.
Vou trazer aqui algumas coisas legais que fiz para Bud ;)
Working at Score Group, serving Ambev, I had many opportunities to develop point-of-sale materials, brand activations, and promotional ideas for brands such as Brahma, Corona, Spaten, and Budweiser.
Here are some cool things I did for Bud ;)
Para as peças de lançamento de Bud Supreme, uma nova cerveja ousada infundida com whiskey, a ideia foi transmitir no visual o sabor marcante e a força do Whiskey. Escolhemos trabalhar elementos gráficos como o efeito de papel rasgado e textos pesados para trazer essas sensações.
For the launch pieces of Bud Supreme, a bold new beer infused with whiskey, the idea was to visually convey the striking flavor and strength of the whiskey. We chose to work with graphic elements such as the torn paper effect and heavy texts to convey these sensations.
For the launch pieces of Bud Supreme, a bold new beer infused with whiskey, the idea was to visually convey the striking flavor and strength of the whiskey. We chose to work with graphic elements such as the torn paper effect and heavy texts to convey these sensations.
A ideia do Bud Class seria um clube de aprendizado, uma plataforma educacional voltada ao público jovem e universitário, oferecendo promoções e exclusividades. Para capturar o interesse da geração Z, maior parte desse público, minha proposta de identidade trouxe elementos da cultura de rua, como o graffitti.
The idea behind Bud Class was to be a learning club, an educational platform aimed at young people and university students, offering promotions and exclusive features. To capture the interest of Generation Z, the largest part of this audience, my identity proposal brought elements of street culture, such as graffiti.
The idea behind Bud Class was to be a learning club, an educational platform aimed at young people and university students, offering promotions and exclusive features. To capture the interest of Generation Z, the largest part of this audience, my identity proposal brought elements of street culture, such as graffiti.
Para Bud Tour nosso papel foi criar ativações de marca para divulgar e incentivar a participação massiva na promo, que levaria os vencedores para os maiores festivais de música da atualidade como Lollapalooza e Tomorrowland. A campanha foi um sucesso e fomos parabenizados pelo cliente pelos resultados alcançados nas inscrições.
For Bud Tour, our role was to create brand activations to promote and encourage massive participation in the promotion, which would take the winners to the biggest music festivals of today, such as Lollapalooza and Tomorrowland. The campaign was a success and we were congratulated by the client for the results achieved in the registrations.
For Bud Tour, our role was to create brand activations to promote and encourage massive participation in the promotion, which would take the winners to the biggest music festivals of today, such as Lollapalooza and Tomorrowland. The campaign was a success and we were congratulated by the client for the results achieved in the registrations.
Além disso, criei diversos materiais promocionais para aumentar a presença da Budweiser nos pontos de venda, garantindo que a marca se destacasse para os consumidores.
Additionally, I crafted various promotional materials to enhance Budweiser's presence at points of sale, ensuring the brand stood out to consumers.
Additionally, I crafted various promotional materials to enhance Budweiser's presence at points of sale, ensuring the brand stood out to consumers.
