Clube do Whiskey Diageo
Este foi um dos estudos mais legais que tive a oportunidade de criar na B.Ferraz. Diageo era um dos clientes mais queridos da agência e eles estavam buscando um novo posicionamento para o segmento de Whiskey.
Aproveitando o formato de venda de garrafas que alguns bares usam como uma forma de fidelizar o cliente - na compra da garrafa, ele retornar mais vezes ao bar para consumí-la - pensamos em tornar essa experiência mais atraente e interessante, criando uma identidade visual que conversasse com o público alvo.
This was one of the coolest proposals I had the opportunity to create at B.Ferraz. Diageo was one of the agency's most beloved clients and they were looking for a new positioning for the whiskey segment.
Taking advantage of the bottle sales format that some bars use as a way to build customer loyalty - when they buy a bottle, they return to the bar more often to drink it - we thought about making this experience more attractive and interesting, creating a visual identity that would speak to the target audience.
Taking advantage of the bottle sales format that some bars use as a way to build customer loyalty - when they buy a bottle, they return to the bar more often to drink it - we thought about making this experience more attractive and interesting, creating a visual identity that would speak to the target audience.
Para o logo brincamos com a ideia de movimento e liberdade que são valores muito presentes das gerações Y e Z, o público alvo escolhido para esse projeto.
For the logo we played with the idea of movement and freedom, which are present values for the Y and Z generations, the target audience for this project.
For the logo we played with the idea of movement and freedom, which are present values for the Y and Z generations, the target audience for this project.
A cartela de cores já trouxe um pouco mais de sobriedade, fazendo referência as cores dos líquidos e garrafas de Whiskey, também da madeira dis barris e fábricas.
The color palette has already brought a little more sobriety, making reference to the colors of the liquids and bottles of Whiskey, as well as the wood of the barrels and factories.
The color palette has already brought a little more sobriety, making reference to the colors of the liquids and bottles of Whiskey, as well as the wood of the barrels and factories.
